Table of Contents Key Points Introduction One of the key lessons we teach at Influence & Persuasion is that the key to convincing anybody of anything, is being able to successfully shift the focus of their attention to where it most benefits you. When you are President of the United States and your goal is…
In this issue we discuss the epiphanic bridge and some simple presuppositions. Two classic rhetorical techniques that have been tried and tested by persuasive experts from politicians to professional copywriters. Simple yet powerful pieces of rhetoric and work on both the conscious and unconscious mind when executed properly. Table of Contents The Epiphanic Bridge People…
Table of Contents Key Takeaways: Introduction Hello my friend and welcome to Authoritarian Propaganda 101! The difference between Propaganda 101 and Copywriting 101 is that Copywriting 101 requires some level of truthfulness and dare I say it, honesty. Propaganda isn’t concerned with facts, science, objective reality, its only purpose is to convince someone of something,…
We would greatly appreciate if you could share this message with at least one person who would find it interesting or of value: There are two things you should always remember when trying to convince anyone of anything. 1 – The primary goals of the human brain, and by extension the subconscious, are survival and…
âťť “The most influential people aren’t necessarily the most powerful—they’re the ones who build contextually appropriate trust based on relationship needs.” Table of Contents Key Points A Common Reason Many Attempts At Influence Fail We all know trust matters, but the type of trust you need to build directly depends on the dynamics of the…
“The Deliberate Mistake: A Surprising Hack to Build Instant Trust”
Here is a way to make it easier for your prospect to understand and appreciate the true value of whatever you are asking for.
How reframing prices increased sales by 50%
Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.
Timeless Principles for Modern Marketers