Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.
Timeless Principles for Modern Marketers
A Simple Process To Decide Which Subscriptions Are Worth Keeping
Table of Contents These are just a few notes on cognitive biases and the importance of using persuasive techniques. Or to put it another way – people will frequently make the wrong decision if not helped. The Princeton Experiment Researchers at Princeton conducted an experiment where they asked doctors to imagine that they were preparing…
Dangerous Ideas for Those Brave Enough to Use Them
1. Reciprocity When someone does something for us, we feel compelled to return the favor. This deeply ingrained social mechanism makes reciprocity one of the most powerful triggers of influence. Practical Application: 2. Scarcity People value what’s rare or becoming rare. Actually people value what they find hard to acquire. When something is perceived as…
Understanding the Three Pillars of Influence Over 2,000 years ago Aristotle created a framework to describe effective persuasion that was brilliant for both its comprehensiveness and its simplicity. To persuade any person of anything you need the correct balance of the following 3 rhetorical appeals ethos (credibility), pathos (emotion) and logos (logic). These three elements…