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Influence & Persuasion
  • Persuasion Jiu-Jitsu: Lobbing Objections Back at People
    Framing & Reframing | Objection Handling | Persuasion Techniques

    Persuasion Jiu-Jitsu: Lobbing Objections Back at People

    By April 7, 2025September 30, 2026

    Table of Contents Persuasion Judo, It’s Like Real Judo Except For All the Ways It Isn’t This is persuasion judo the art of using someone’s own momentum against them. We’re going to use their values, their identity, and their objections. Done properly it can creates the feeling that they were agreeing all along. Here are…

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  • Cheat Sheet: Psychological Pricing & Scarcity Tactics
    Pricing & Scarcity | Sales & Marketing Psychology

    Cheat Sheet: Psychological Pricing & Scarcity Tactics

    By April 2, 2025September 30, 2026

    Table of Contents Pricing is more than just numbers—it’s perception. The way you structure and present your pricing can dramatically impact sales, conversions, and perceived value. This cheat sheet breaks down the most effective psychological pricing strategies and scarcity tactics to drive action and maximize revenue. PSYCHOLOGICAL PRICING STRATEGIES People don’t make rational pricing decisions….

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  • Cheat Sheet: How to Use Status & Social Proof to Close Deals
    Closing Techniques | Sales & Marketing Psychology

    Cheat Sheet: How to Use Status & Social Proof to Close Deals

    By March 31, 2025September 30, 2026

    Cheat Sheet: How to Use Status & Social Proof to Close Deals Status and social proof are psychological shortcuts that instantly increase credibility, reduce objections, and create buying momentum. This cheat sheet breaks down how to leverage status, authority, and peer validation to influence decision-making and close deals faster. STATUS & AUTHORITY LEVERAGE TACTICS People…

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  • The Science of Persuasive Framing – Shape Perception, Shape Reality
    Cognitive Biases & Decision Science | Framing & Reframing | Persuasion Techniques | Rhetoric & Strategic Communication

    The Science of Persuasive Framing – Shape Perception, Shape Reality

    By March 30, 2025September 30, 2026

    Psychological Mind Tricks That Instantly Reshape How People Think and Perceive Value

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  • Fortune Tellers, Spies & Sales Pros All Use These 5 Powerful Cold Reading Techniques to Instantly Build Trust & Credibility
    Cold Reading & Rapport | Intelligence & HUMINT | Sales & Marketing Psychology | Trust & Credibility

    Fortune Tellers, Spies & Sales Pros All Use These 5 Powerful Cold Reading Techniques to Instantly Build Trust & Credibility

    By March 15, 2025September 30, 2026

    “The Psychological Secrets Fortune Tellers, Spies, and Sales Pros Use to Gain Instant Trust and Influence—And How You Can Too”

    Read More Fortune Tellers, Spies & Sales Pros All Use These 5 Powerful Cold Reading Techniques to Instantly Build Trust & CredibilityContinue

  • The Trojan Nod (Also Known as Reverse Psychological Agreement)
    Compliance Techniques | Objection Handling | Persuasion Techniques

    The Trojan Nod (Also Known as Reverse Psychological Agreement)

    By March 14, 2025September 30, 2026

    The Trojan Nod is a subversive persuasion hack that bypasses resistance and increases people’s acceptance of opinions contradictory to their own.

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  • Why Are You More Likely To Believe This Question Than A Statement?
    Cognitive Biases & Decision Science | Persuasion Techniques | Rhetoric & Strategic Communication | Strategic Questioning

    Why Are You More Likely To Believe This Question Than A Statement?

    By March 13, 2025September 30, 2026

    Why are people more likely to believe a question than a statement? Learn about the interrogative form effect and its persuasive attributes

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  • Encouraging Dreams & Allaying Fears
    Compliance Techniques | Persuasion Techniques | Sales & Marketing Psychology

    Encouraging Dreams & Allaying Fears

    By March 11, 2025September 30, 2026

    The one sentence persuasion course teaches us that people will do anything for those who: encourage their dreams, allay their fears, confirm their suspicions, throw rocks at their enemies and justify their failures. These same principles form the backbone of agitprop, the Soviet propaganda framework still used in politics today.Today we’re going to discuss the…

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  • Influence & Persuasion Articles from February 2025
    Newsletter & Site

    Influence & Persuasion Articles from February 2025

    By March 6, 2025September 30, 2026

    Here’s a summary of the posts and articles we published last month. They have been forced, shoved, pushed and crammed into categories for your convenience. Table of Contents Mastering Persuasion & Influence Building & Managing Trust Persuasion in Sales & Marketing Manipulation & Propaganda

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  • The Indirect, Direct, Indirect Challenge Persuasion Technique
    Negotiation Tactics | Objection Handling | Persuasion Techniques | Rhetoric & Strategic Communication

    The Indirect, Direct, Indirect Challenge Persuasion Technique

    By March 5, 2025September 30, 2026

    A key skill in mastering the art of persuasion is learning to disagree with someone while making them like & trust you. Use this powerful phrase to to challenge what someone says while maintaining or increasing rapport.

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