Triggering strong emotions such as fear, anger, guilt, shame, hope and/or urgency to bypass rational evaluation. The argument depends on how you feel, not what's true. When emotion fades, the logic collapses, but by then you've already made the decision. Emotions aren't inherently bad, they provide valuable information and motivate action. But emotions can hijack…
What Is Agitprop? Definition and Origins What is agitprop? Agitprop is a framework for convincing large numbers of people to do something. The term originated from the “Otdel Agitatsii i Propagandy“ (ie. literally, the Department of Agitation and Propaganda) established within the Central Committee of the Communist Party of the Soviet Union. It implies a…
Three detailed ‘cheat sheets’ and summary notes covering:
Table of Contents Persuasion Judo, It’s Like Real Judo Except For All the Ways It Isn’t This is persuasion judo the art of using someone’s own momentum against them. We’re going to use their values, their identity, and their objections. Done properly it can creates the feeling that they were agreeing all along. Here are…
The one sentence persuasion course teaches us that people will do anything for those who: encourage their dreams, allay their fears, confirm their suspicions, throw rocks at their enemies and justify their failures. These same principles form the backbone of agitprop, the Soviet propaganda framework still used in politics today.Today we’re going to discuss the…
Table of Contents Key Takeaways: Introduction Hello my friend and welcome to Authoritarian Propaganda 101! The difference between Propaganda 101 and Copywriting 101 is that Copywriting 101 requires some level of truthfulness and dare I say it, honesty. Propaganda isn’t concerned with facts, science, objective reality, its only purpose is to convince someone of something,…
Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.
Timeless Principles for Modern Marketers
1. Reciprocity When someone does something for us, we feel compelled to return the favor. This deeply ingrained social mechanism makes reciprocity one of the most powerful triggers of influence. Practical Application: 2. Scarcity People value what’s rare or becoming rare. Actually people value what they find hard to acquire. When something is perceived as…