Couple of ideas and a story- snippet reading
A Couple of Ideas &
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Why & How Con Artists Outsell Experts
The Psychological Persuasion Tactics That Make Even Experts Look Amateur
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Lessons from White House Tantrums & Tariffs on Handling Bullies
Table of Contents Key Points Introduction One of the key lessons we teach at Influence & Persuasion is that the key to convincing anybody of anything, is being able to successfully shift the focus of their attention to where it most benefits you. When you are President of the United States and your goal is…
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Effective Propaganda 101 – A Guide For Want to Be Dictators & Others
Table of Contents Key Takeaways: Introduction Hello my friend and welcome to Authoritarian Propaganda 101! The difference between Propaganda 101 and Copywriting 101 is that Copywriting 101 requires some level of truthfulness and dare I say it, honesty. Propaganda isn’t concerned with facts, science, objective reality, its only purpose is to convince someone of something,…
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The Three Pillars of Persuasion
Understanding the Three Pillars of Influence Over 2,000 years ago Aristotle created a framework to describe effective persuasion that was brilliant for both its comprehensiveness and its simplicity. To persuade any person of anything you need the correct balance of the following 3 rhetorical appeals ethos (credibility), pathos (emotion) and logos (logic). These three elements…
