Rhetorical Devices

Persuasion Frameworks & Models | Persuasion Techniques | Rhetoric & Strategic Communication | Rhetorical Devices & Language

Rhetorical Devices Used By Master Persuaders (and how you can start using them today) – Vol. 1
By February 24, 2025March 21, 2026

In this issue we discuss the epiphanic bridge and some simple presuppositions. Two classic rhetorical techniques that have been tried and tested by persuasive experts from politicians to professional copywriters. Simple yet powerful pieces of rhetoric and work on both the conscious and unconscious mind when executed properly. Table of Contents The Epiphanic Bridge People…

Read More Rhetorical Devices Used By Master Persuaders (and how you can start using them today) – Vol. 1
Persuasion Frameworks & Models | Rhetoric & Strategic Communication | Rhetorical Devices & Language

The Three Pillars of Persuasion
By February 6, 2025March 21, 2026

Understanding the Three Pillars of Influence Over 2,000 years ago Aristotle created a framework to describe effective persuasion that was brilliant for both its comprehensiveness and its simplicity. To persuade any person of anything you need the correct balance of the following 3 rhetorical appeals ethos (credibility), pathos (emotion) and logos (logic). These three elements…

Read More The Three Pillars of Persuasion