❝ “The most influential people aren’t necessarily the most powerful—they’re the ones who build contextually appropriate trust based on relationship needs.” Table of Contents Key Points A Common Reason Many Attempts At Influence Fail We all know trust matters, but the type of trust you need to build directly depends on the dynamics of the…
Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.
Timeless Principles for Modern Marketers
A Simple Process To Decide Which Subscriptions Are Worth Keeping
Table of Contents These are just a few notes on cognitive biases and the importance of using persuasive techniques. Or to put it another way – people will frequently make the wrong decision if not helped. The Princeton Experiment Researchers at Princeton conducted an experiment where they asked doctors to imagine that they were preparing…
Dangerous Ideas for Those Brave Enough to Use Them
Understanding the Three Pillars of Influence Over 2,000 years ago Aristotle created a framework to describe effective persuasion that was brilliant for both its comprehensiveness and its simplicity. To persuade any person of anything you need the correct balance of the following 3 rhetorical appeals ethos (credibility), pathos (emotion) and logos (logic). These three elements…