What Is Agitprop? Definition and Origins What is agitprop? Agitprop is a framework for convincing large numbers of people to do something. The term originated from the “Otdel Agitatsii i Propagandy“ (ie. literally, the Department of Agitation and Propaganda) established within the Central Committee of the Communist Party of the Soviet Union. It implies a…
Introduction FORD is an acronym to help you determine what interests and motivates a person. It stands for Family, Occupation, Recreation, and Dreams four areas within which almost everyone has something that they are comfortable discussing and genuinely enjoy talking about. How to Use FORD FORD in Different Settings Networking Events Social Gatherings First Dates Work Meetings Troubleshooting Common…
This list will be updated and links added on an ongoing basis. It’s provided here as a reference.
Table of Contents This is an exert from the soon to be published book Influential Frames: 42 Frameworks That Change Minds. DEFINITION & CORE PRINCIPLE The Contrarian Advantage framework positions your solution as the intelligent alternative to conventional wisdom by highlighting the flaws in standard approaches and presenting your counter intuitive method as the superior…
Table of Contents Building Trust Across Different Influence Types Key Points The Psychology of Trust: Why Many Influence Attempts Fail Research from the Edelman Trust Barometer (2022) revealed that only 46% of employees trust their organizations[^1]. Meanwhile, Cialdini’s work on influence demonstrates that trust is contextual, with different relationships requiring different types of credibility[^2]. The…
Table of Contents What is the key to being persuasive? As my readers know I am a big fan of asymmetrical techniques and returns and am also a fan of systems theory. There are certain things in live that act as levers giving disproportional benefits for the effort one puts into them. There are certain…
Psychological Mind Tricks That Instantly Reshape How People Think and Perceive Value
The one sentence persuasion course teaches us that people will do anything for those who: encourage their dreams, allay their fears, confirm their suspicions, throw rocks at their enemies and justify their failures. These same principles form the backbone of agitprop, the Soviet propaganda framework still used in politics today.Today we’re going to discuss the…
Here’s a summary of the posts and articles we published last month. They have been forced, shoved, pushed and crammed into categories for your convenience. Table of Contents Mastering Persuasion & Influence Building & Managing Trust Persuasion in Sales & Marketing Manipulation & Propaganda
In this issue we discuss the epiphanic bridge and some simple presuppositions. Two classic rhetorical techniques that have been tried and tested by persuasive experts from politicians to professional copywriters. Simple yet powerful pieces of rhetoric and work on both the conscious and unconscious mind when executed properly. Table of Contents The Epiphanic Bridge People…