Framing & Reframing | Persuasion Frameworks & Models | Persuasion Techniques | Sales & Marketing Psychology
The Contrarian Advantage (Framework 17)
Table of Contents This is an exert from the soon to be published book Influential Frames: 42 Frameworks That Change Minds. DEFINITION & CORE PRINCIPLE The Contrarian Advantage framework positions your solution as the intelligent alternative to conventional wisdom by highlighting the flaws in standard approaches and presenting your counter intuitive method as the superior…
