This is persuasion judo the art of using someone’s own momentum against them. We’re going to use their values, their identity, and their objections and flip then over. When done properly the best outcome here is the person thinks they agreed with you all along. Table of Contents The Reversal Formula: 3 Steps to Flip…
Table of Contents This is an exert from the soon to be published book Influential Frames: 42 Frameworks That Change Minds. DEFINITION & CORE PRINCIPLE The Contrarian Advantage framework positions your solution as the intelligent alternative to conventional wisdom by highlighting the flaws in standard approaches and presenting your counter intuitive method as the superior…
Bypass the ego, shift perspectives, manoeuvre conversations with these questions
Table of Contents Persuasion Judo, It’s Like Real Judo Except For All the Ways It Isn’t This is persuasion judo the art of using someone’s own momentum against them. We’re going to use their values, their identity, and their objections. Done properly it can creates the feeling that they were agreeing all along. Here are…
The one sentence persuasion course teaches us that people will do anything for those who: encourage their dreams, allay their fears, confirm their suspicions, throw rocks at their enemies and justify their failures. These same principles form the backbone of agitprop, the Soviet propaganda framework still used in politics today.Today we’re going to discuss the…
Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.
1. Reciprocity When someone does something for us, we feel compelled to return the favor. This deeply ingrained social mechanism makes reciprocity one of the most powerful triggers of influence. Practical Application: 2. Scarcity People value what’s rare or becoming rare. Actually people value what they find hard to acquire. When something is perceived as…