Three detailed ‘cheat sheets’ and summary notes covering:
Table of Contents Building Trust Across Different Influence Types Key Points The Psychology of Trust: Why Many Influence Attempts Fail Research from the Edelman Trust Barometer (2022) revealed that only 46% of employees trust their organizations[^1]. Meanwhile, Cialdini’s work on influence demonstrates that trust is contextual, with different relationships requiring different types of credibility[^2]. The…
Table of Contents What is the key to being persuasive? As my readers know I am a big fan of asymmetrical techniques and returns and am also a fan of systems theory. There are certain things in live that act as levers giving disproportional benefits for the effort one puts into them. There are certain…
❝ “The most influential people aren’t necessarily the most powerful—they’re the ones who build contextually appropriate trust based on relationship needs.” Table of Contents Key Points A Common Reason Many Attempts At Influence Fail We all know trust matters, but the type of trust you need to build directly depends on the dynamics of the…
1. Reciprocity When someone does something for us, we feel compelled to return the favor. This deeply ingrained social mechanism makes reciprocity one of the most powerful triggers of influence. Practical Application: 2. Scarcity People value what’s rare or becoming rare. Actually people value what they find hard to acquire. When something is perceived as…