Applied persuasion in sales, pricing, negotiation, and commercial contexts
The one sentence persuasion course teaches us that people will do anything for those who: encourage their dreams, allay their fears, confirm their suspicions, throw rocks at their enemies and justify their failures. These same principles form the backbone of agitprop, the Soviet propaganda framework still used in politics today.Today we’re going to discuss the…
Here is a way to make it easier for your prospect to understand and appreciate the true value of whatever you are asking for.
How reframing prices increased sales by 50%
Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.
Timeless Principles for Modern Marketers