Applied persuasion in sales, pricing, negotiation, and commercial contexts
Introduction I am not a comedian. I am an arm chair connoisseur of life. This distinction matters. You see, comedians get paid to be funny, whereas I, at least in my own mind, simply am funny. Naturally, effortlessly, hell, sometimes people even laugh at me and I don’t realize it (I presume). Humor, is one…
Three detailed ‘cheat sheets’ and summary notes covering:
Table of Contents Rambling Introduction There are two types of biases, well actually depending on how we categorize them there are many and varied types of biases. One way we can categorize biases however, is by distinguishing by those which work even when the subject is fully aware of them. This/these counting and number based…
Table of Contents This is an exert from the soon to be published book Influential Frames: 42 Frameworks That Change Minds. DEFINITION & CORE PRINCIPLE The Contrarian Advantage framework positions your solution as the intelligent alternative to conventional wisdom by highlighting the flaws in standard approaches and presenting your counter intuitive method as the superior…
How to Build (Perceived) Expert Level Knowledge in No Time
Strategic decision-makers drain your mental bandwidth to manipulate your choices—learn their playbook.
The Psychological Persuasion Tactics That Make Even Experts Look Amateur
Table of Contents Pricing is more than just numbers—it’s perception. The way you structure and present your pricing can dramatically impact sales, conversions, and perceived value. This cheat sheet breaks down the most effective psychological pricing strategies and scarcity tactics to drive action and maximize revenue. PSYCHOLOGICAL PRICING STRATEGIES People don’t make rational pricing decisions….
Cheat Sheet: How to Use Status & Social Proof to Close Deals Status and social proof are psychological shortcuts that instantly increase credibility, reduce objections, and create buying momentum. This cheat sheet breaks down how to leverage status, authority, and peer validation to influence decision-making and close deals faster. STATUS & AUTHORITY LEVERAGE TACTICS People…
“The Psychological Secrets Fortune Tellers, Spies, and Sales Pros Use to Gain Instant Trust and Influence—And How You Can Too”