Table of Contents The Royal Order of Adjectives The Royal Order of Adjectives is used to refer an unconscious rule that native English speakers instinctively apply when using multiple adjectives (before a noun). Consider the following phrase:“A green velvet Turkish fitted elegant large smoking jacket.” It doesn’t sound quite right does it? Now consider:“An elegant…
In this issue we discuss the epiphanic bridge and some simple presuppositions. Two classic rhetorical techniques that have been tried and tested by persuasive experts from politicians to professional copywriters. Simple yet powerful pieces of rhetoric and work on both the conscious and unconscious mind when executed properly. Table of Contents The Epiphanic Bridge People…
Understanding the Three Pillars of Influence Over 2,000 years ago Aristotle created a framework to describe effective persuasion that was brilliant for both its comprehensiveness and its simplicity. To persuade any person of anything you need the correct balance of the following 3 rhetorical appeals ethos (credibility), pathos (emotion) and logos (logic). These three elements…