Strategic use of questions, language, framing, and rhetorical devices
Psychological Mind Tricks That Instantly Reshape How People Think and Perceive Value
Why are people more likely to believe a question than a statement? Learn about the interrogative form effect and its persuasive attributes
A key skill in mastering the art of persuasion is learning to disagree with someone while making them like & trust you. Use this powerful phrase to to challenge what someone says while maintaining or increasing rapport.
Table of Contents Key Points Introduction One of the key lessons we teach at Influence & Persuasion is that the key to convincing anybody of anything, is being able to successfully shift the focus of their attention to where it most benefits you. When you are President of the United States and your goal is…
In this issue we discuss the epiphanic bridge and some simple presuppositions. Two classic rhetorical techniques that have been tried and tested by persuasive experts from politicians to professional copywriters. Simple yet powerful pieces of rhetoric and work on both the conscious and unconscious mind when executed properly. Table of Contents The Epiphanic Bridge People…
Understanding the Three Pillars of Influence Over 2,000 years ago Aristotle created a framework to describe effective persuasion that was brilliant for both its comprehensiveness and its simplicity. To persuade any person of anything you need the correct balance of the following 3 rhetorical appeals ethos (credibility), pathos (emotion) and logos (logic). These three elements…