Persuasion Frameworks & Models

Cold Reading & Rapport | Persuasion Frameworks & Models | Persuasion Techniques | Strategic Questioning | Trust Building Strategies

Conversation Technique – The FORD Method: Using ‘Ordinary’ to Unlock Extraordinary Conversations
Byadmin February 17, 2026March 21, 2026

Introduction FORD is an acronym to help you determine what interests and motivates a person. It stands for Family, Occupation, Recreation, and Dreams four areas within which almost everyone has something that they are comfortable discussing and genuinely enjoy talking about. How to Use FORD FORD in Different Settings Networking Events Social Gatherings First Dates Work Meetings Troubleshooting Common…

Read More Conversation Technique – The FORD Method: Using ‘Ordinary’ to Unlock Extraordinary Conversations
Cognitive Biases & Decision Science | Dark Psychology | Deception & Logical Fallacies | Persuasion Frameworks & Models

Catalog of Reasoning Errors (Fallacies), Deceptive Tactics, and Persuasion Exploits
By February 5, 2026April 1, 2026

This list will be updated and links added on an ongoing basis. It’s provided here as a reference.

Read More Catalog of Reasoning Errors (Fallacies), Deceptive Tactics, and Persuasion Exploits
Framing & Reframing | Persuasion Frameworks & Models | Persuasion Techniques | Sales & Marketing Psychology

The Contrarian Advantage (Framework 17)
By August 18, 2025March 21, 2026

Table of Contents This is an exert from the soon to be published book Influential Frames: 42 Frameworks That Change Minds. DEFINITION & CORE PRINCIPLE The Contrarian Advantage framework positions your solution as the intelligent alternative to conventional wisdom by highlighting the flaws in standard approaches and presenting your counter intuitive method as the superior…

Read More The Contrarian Advantage (Framework 17)
Cognitive Biases & Decision Science | Persuasion Frameworks & Models | Persuasion Techniques

Couple of ideas and a story- snippet reading
By August 8, 2025March 21, 2026

A Couple of Ideas &

Read More Couple of ideas and a story- snippet reading
Persuasion Frameworks & Models | Trust & Credibility | Trust Building Strategies

Building Trust Across Different Influence Types
By July 26, 2025March 21, 2026

Table of Contents Building Trust Across Different Influence Types Key Points The Psychology of Trust: Why Many Influence Attempts Fail Research from the Edelman Trust Barometer (2022) revealed that only 46% of employees trust their organizations[^1]. Meanwhile, Cialdini’s work on influence demonstrates that trust is contextual, with different relationships requiring different types of credibility[^2]. The…

Read More Building Trust Across Different Influence Types
Cognitive Biases & Decision Science | Persuasion Frameworks & Models | Trust & Credibility | Trust Building Strategies

The One Key to Being Persuasive
By May 4, 2025March 21, 2026

Table of Contents What is the key to being persuasive? As my readers know I am a big fan of asymmetrical techniques and returns and am also a fan of systems theory. There are certain things in live that act as levers giving disproportional benefits for the effort one puts into them. There are certain…

Read More The One Key to Being Persuasive
Persuasion Frameworks & Models | Persuasion Techniques | Rhetoric & Strategic Communication | Rhetorical Devices & Language

Rhetorical Devices Used By Master Persuaders (and how you can start using them today) – Vol. 1
By February 24, 2025March 21, 2026

In this issue we discuss the epiphanic bridge and some simple presuppositions. Two classic rhetorical techniques that have been tried and tested by persuasive experts from politicians to professional copywriters. Simple yet powerful pieces of rhetoric and work on both the conscious and unconscious mind when executed properly. Table of Contents The Epiphanic Bridge People…

Read More Rhetorical Devices Used By Master Persuaders (and how you can start using them today) – Vol. 1
Persuasion Frameworks & Models | Trust & Credibility | Trust Building Strategies

Five Types of Trust for Different Contexts
By February 19, 2025March 21, 2026

❝ “The most influential people aren’t necessarily the most powerful—they’re the ones who build contextually appropriate trust based on relationship needs.” Table of Contents Key Points A Common Reason Many Attempts At Influence Fail We all know trust matters, but the type of trust you need to build directly depends on the dynamics of the…

Read More Five Types of Trust for Different Contexts
Persuasion Frameworks & Models | Persuasion Techniques | Sales & Marketing Psychology

Eight Principles of Hypnotic Selling
By February 13, 2025March 21, 2026

Effective persuasion is about refocusing the mind’s attention so it believes a certain behaviour will satisfy certain emotional needs. This applies whether you are trying to convince someone else to do something or yourself.

Read More Eight Principles of Hypnotic Selling
Cognitive Biases & Decision Science | Persuasion Frameworks & Models

Why Persuasion Techniques Are Important
By February 9, 2025March 21, 2026

Table of Contents These are just a few notes on cognitive biases and the importance of using persuasive techniques. Or to put it another way – people will frequently make the wrong decision if not helped. The Princeton Experiment Researchers at Princeton conducted an experiment where they asked doctors to imagine that they were preparing…

Read More Why Persuasion Techniques Are Important